> Mental Health Foundation

Starting on the 25th March is Mental Health Action Week 2008. This year their campaign is all about Anger.

The Mental Health Foundation and Creative Made collaboration has delivered this year’s digital marketing strategy.

We put together a digital marketing campaign to virally spread their message to as big an audience as possible.

We were originally approached to add flare and creativity and had permission to use any medium available, combining viral video, with facebook apps, web applications, like ‘Have a Rant’ to give people a chance to air their grievances and create a home for it all on the campaign microsite as an accompaniment to the existing MHF website.

Click here to see the Microsite

what they do

We all get angry. For Mental Health Action Week 2008 get your head round your anger. We are all wired to get angry sometimes, but it can be bad for us. Anger is powerful. It can damage your relationships and your life.

“For this year's Mental Health Action Week, we are encouraging people to understand anger and how it affects their mental health and daily life.”
MHF

what we have done
Examples of Widgets
Rant Off
If your musicplayer is called a personal stereo, please can you keep it as such. I do not wish to share your music, whether I like your taste or not. Yesterday on the train I actually had to endure the tinny "doosh doosh" of THREE neighbouring "personal" stereos. I have asked our train company if we cannot have quiet carriages, could they at least put signs up reminding people to keep their stereos/conversations personal but they actually "have no plans to do this". This would appear to be a coded way (or even a blunt way) of telling me that we hear your complaint but we are going to ignore it and not going to do anything to assist you, the passenger (I am not a "customer") to have a more comfortable journey even though this is well within our powers. End of rant.
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Mental Health Action Week - March 23rd to 29th, 2008
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Working with Creative Made has been both fruitful and industrious. As a charity, it's important for us to use digital marketing to get our messages out there. Creative Made have delivered high-quality products which do precisely that.

Jordanna Greaves

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