As used by clients like BlackBerry..
First, we design an email invite
This can be anything, a lovely picture or details of an event seminar - this email asks the person if they would like to attend the event.
Second, directs them to a mini event website
This holds information about the event, how to get there, agenda, breakout information etc
Third - you get to ask some questions
Ask your attendees anything. What do they want to eat? Do they need a room for the night? Or a car to collect them?
